Impulsa: Marketing Your Business with Social Media

This workshop will be held in person at La Joya Gardens building.

A TechTown Detroit and Mobility Accelerator Innovation Network initiative in partnership with the Southwest Detroit Business Association

Join us for an insightful session in our Impulsa: Hispanic Business Training Series with the “Marketing Your Business with Social Media” workshop. This session will help you create detailed buyer personas to better understand your customers. By delving into their needs, behaviors and pain points, you can refine your marketing strategies and enhance customer satisfaction.

What to expect:

• Experiential Learning: Engage in interactive exercises that help you visualize and strategize the key components of your business using social media.
• Step-by-Step Guidance: Learn how to break down your business model into manageable parts, making it easier to identify what works and what needs improvement.
• Community and connections: Meet and share ideas with other entrepreneurs, learning from diverse experiences and building valuable connections.

Creating buyer personas is an excellent way to segment your market and improve your marketing and sales strategies, whether you are an early-stage startup or a well-established business! 

The Impulsa Series, a suite of workshops for Detroit’s Hispanic founders and small businesses, takes a hands-on approach to practical skill building through experiential learning and its core “learning by doing” principle. Moving beyond conventional lectures, each workshop encourages interactive and iterative learning, translating directly to real-world business scenarios. This method equips participants with actionable tools and insights for immediate application.

By engaging in this series, founders and business owners deepen their network ties, amplify their involvement in TechTown’s offerings, and broaden their engagement with the Mobility Accelerator Innovation Network (MAIN), ultimately contributing to a dynamic community dedicated to catalyzing transformation and nurturing mobility within a thriving entrepreneurial landscape.

This workshop is offered in Spanish only.